The Vochol, a combination of "Vocho" a name for the Volkswagen Beetle in Mexico and Huichol. The Huichol people, known as the Wixaritari in their own language are widely recognized for their colorful beadwork and fiber arts.
And the Vochol in the picture is covered with 2,277,000 glass seed beads that weight almost 200 pounds. Eight Wixaritari artists from two families spent more than 9,000 hours decorating the car.
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